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Fire Stick Stuck While “Optimizing Storage and Applications” : Fix Easily in Seconds

When a software upgrade is installed on the Firestick, you must have encountered a waiting screen that reads “Optimizing system storage and apps.” 

The reason you are here is that the problem got worse when Firestick continued repeating the same message again and again and stopped working.

This is typical for every Fire Stick, nearly all brands and models of TV are affected, as are all Firestick versions and product kinds.

Your Firestick may be stuck in the process of optimising system storage and applications for a variety of reasons. The Amazon Fire TV Stick may experience this kind of issue due to either hardware or software issues.

Knowing the typical causes of the firestick “Optimizing System Storage and Applications “ cycle can help you to avoid it.

If you are looking to get rid of the stuck screen, this article is our complete research on ways to get your Fire Stick started again and working fine.

Why Does My Firestick Says Optimizing System Storage and Applications?

If your Fire Stick gets stuck and says “optimizing storage and applications,” try unplugging and re- reconnecting it. If this fails, connect it to another HDMI port and restart your TV.

Generally, the firestick says ‘optimizing system storage and applications’ message due to several reasons. Some of them are as follows:

  • Firestick does not receive enough power – One of the potential reasons your Firestick isn’t working might be that it’s not receiving enough power. Make sure all cords are plugged in correctly so everything can run smoothly.
  • HDMI port is Faulty – The problem could be due to a faulty or damaged port. It’s best to use the other port to confirm this. This will be discussed in further detail below.
  • USB cable is damaged or not working properly– You must also check to see if the cable you are using is still in good operating condition. The reason your gadget isn’t working might be because you’re utilizing a damaged or frayed wire.
  • A local Adapter or USB cable – Most electronics are only compatible with branded accessories and not generic or local brands.

How To Fix Fire Stick Optimizing System Storage and Applications?

The Firestick optimizing system storage and application loop is a rare problem that not everyone has experienced.

However, some people have reported the issue on Amazon forums. This screen usually goes away after 10 minutes if you see it after updating your device or installing too many third-party apps.

If the screen persists for more than 10 minutes, there may be cause for concern. But don’t worry! There are several working methods to fix the problem, which are outlined below.

Restart your TV

restart your TV

Most probably, you are guessing the issue to be because of your Fire Stick but we tend to blame the Fire Stick rather frequently, so let’s try something different here and consider your real TV as a potential source of the issue.

Depending on the type of your TV, the procedure varies, however, the following is a broad outline:

  • To restart the TV, press and hold the power button on your remote control for about 5 seconds.
  • If the issue continues, completely disconnect the TV from the wall outlet.
  • After that, push and then release the TV’s power button.
  • Wait for two minutes and re-plug the TV’s power cord.

Update Your Fire Stick

It’s usually a good idea to check any of your gadgets for viruses and to update them frequently. There might be bugs and malware infesting your device creating hitches like the optimization loop we’re discussing here.

Electronic devices usually receive periodic updates and if updates were provided but for some reason, your device didn’t receive them. Go to Settings > My Fire TV > About > Check for System Updates to look for and update your Fire Stick.

Check for malware

It might be wise to scan your TV for viruses if you recently attempted to install some unidentified third-party programmes.

Depending on the type of your TV, the procedure varies, however, the following is a general way to go about it:

  • Go to the settings in the TV menu.
  • Among the options displayed, choose General.
  • Select System Manager, then select Smart Security from the list.
  • Select Scan from Smart Security by clicking.

Test An Alternative HDMI Port

In some cases, the faulty HDMI port may be the problem.

Use the following steps to repair the Fire Stick optimization loop by testing an alternative port:

  • You need to disconnect the Fire Stick from the currently active HDMI port.
  • On your TV, try using a different HDMI port.
  • Check to see if the Fire Stick is connected to a wall outlet

Factory reset your Firestick

It’s necessary to take more drastic action if you’ve made it this far down our checklist and things aren’t progressing well.

Let’s attempt a reset of both your TV and your Fire Stick.

Take caution before using this step because, during a factory reset, all the data associated with your account and previously downloaded files will be erased.

For factory resetting your device, you need to:

  • Press the back and right sides of the navigation circle on the remote firmly at the same time for approximately 10 to 15 seconds.
  • Select Cancel or Continue the factory reset on your TV’s screen.
  • The gadget will automatically reset in a few seconds if you don’t select it.
  • Now that you have factory reset your Fire Stick, all the data associated with your account and previously downloaded files will be erased and it will start working like new.

Reboot your router

Since your Fire Stick needs a strong wi-fi connection to function correctly and avoid becoming stuck, your router may occasionally be the problem.

To reset the router, first, you need to unplug your router from the wall, leave it idle for a while, and then reconnect it again. A good link must then be established serving a stable enough connection.

Skip the HDMI switch

If your TV happens to have an HDMI switch, try disabling it to see if it changes anything.

Errors may occur less frequently when there are fewer devices engaged in the process.

Connect with OEM power cord and USB cable

Generally, you ought to be able to use any power cord you like, but for some reason, that isn’t the case with Amazon Fire TV.

You should only use Firestick’s original power adapter and supplies that came with any electrical device. Using a third-party attachment might make it perform less effectively.

For optimum performance, as possible as it might be for you, use the provided power strip only.

Using the original USB cable is also equally advisable. Using a third-party USB cable with your Fire Stick provides less of a danger than using a third-party power adapter because USB cables are designed to be universal.

But still, issues might arise and on Fire Stick, the “Optimizing system storage and apps” issue can still be brought on by a non-official USB connection.

You may rapidly repair the optimization loop by just switching to an Amazon original power cable.

Consider taking out the extension cables

You must unplug any micro USB cable that may have been inserted into your Firestick’s power adapter.

As we previously explained, your Fire Stick may need to restart if such cords don’t supply it with enough power to operate.

Examine your HDMI ports

Verify that your TV’s back doesn’t have any other plugs connected in beside the Fire Stick. Make sure you disconnect any if there are any, then check to see whether the problem is resolved.

Speak to Customer Support

Above mentioned methods ought to resolve the issue and restore your Fire Stick to regular operation.

But, as a final option, if the issue persists and your Fire TV screen still displays the same message “Optimizing Storage And Applications”, then you can contact Amazon customer service.

The professionals you speak with will do a more thorough examination of the issue and provide you with a credible solution.


We mentioned a few causes to let you know the reasons your Fire TV screen freezes with the message “Optimizing Storage and Applications”. 

Once you understand the cause of the problem which we hope you do by now, you can swiftly resolve a problem since you are aware of its precise root cause.

We also mentioned various fixes like rebooting your TV, restarting your Fire Stick, using an alternative HDMI port, using the OEM cable and power supply cord, and updating the Fire Stick software among others.

The final option is a factory reset if these techniques don’t work and your firestick device screen displays the same thing.

If your Firestick has a serious technical issue if your fire tv stick displays the same thing, then you should take it to Amazon Fire TV Stick Customer Care as soon as possible.

Frequently Asked Questions (FAQs)

How do I repair my Fire Stick remote?

Try replacing the batteries in your Fire Stick remote control, then re-pair it with your device and make sure you avoid having any obstacles or interference between the TV and the remote.

An alternative method that you can use is to use the Fire TV app on your phone as a remote if the remote is still unresponsive.

How can I make Fire Stick’s blank screen vanish?

If you know the exact reason, then well and good, however, if you don’t then you can try a few universal tricks.

Disconnect your Fire Stick from power and wait for30 seconds, and then re-connect it to solve a black screen.

Consider a different HDMI port or a different TV if the problem persists. If you continue to have issues, you might need to get in touch with Amazon support.

How to optimize a sluggish Fire Stick?

If your fire stick is running too slow, then you must optimize it. Optimizing is suggested duly so that your Fire Stick keeps working for a longer duration.

Here are the steps to optimize your Fire Stick:

  1. Start with opening the Fire TV interface.
  2. Go to the home menu after that.
  3. Now, you are needed to scroll to the right on the menu options at the top of the screen.
  4. Next, select Settings.
  5. On the appeared screen, scroll to the right and select Device.
  6. In the next screen that appears, select Check for System Update and then confirm.
  7. Your Fire Stick software will be updated and its functioning will be optimized.


  • Jason

    Jason is an expert writer and is passionate about Smart Homes and Home Improvements writing as well as lifestyle and Lawn Care. He spent the past twelve years living in Hawaii, where he worked closely alongside event planners and resort owners to perfect his knowledge of luxury products and aesthetics. He discovered his passion for DIY projects and home improvement there. Currently, he lives in Washington D.C with his family and 2 pets.

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